Sports Data Provider and WTA Enter historical deal
Frederick H. December 13, 2014 18:28:43
PERFORM has entered a deal with the Women’s Tennis Association. This 10-year extension will increase overall marketing production by 40 percent. Sports data provider PERFORM and the Women’s Tennis Association (WTA) have entered what is considered the largest live media rights and production venture in WTA history. The 10-year extension, worth US$ 525 million, will […]
